Bruce Furst has been the president of Ashber Corporation in Austin, Texas, since January 2000. While Ashber licenses music content for film productions here on Earth, Bruce Furst is also the chief executive officer of Intergalactic Royalty Operations Corporation (iRoc), which handles copyright licenses for the rest of the galaxy and beyond.
Interplanetary space travel is no longer science fiction since NASA has been studying Mars for years. NASA has scheduled a new exploratory Mars mission to launch in May 2018 called InSight (Interior Exploration using Seismic Investigations, Geodesy and Heat Transport). Unlike previous missions that studied the surface of the red planet and mapped out its mountains and canyons, InSight will endeavor to unlock its geological foundations. In this NASA Discovery Program, they will install one geophysical lander on Mars’s surface that will dig deep below the surface to analyze the composition of the rocks as well as the “pulse” (seismology) and “temperature” (heat flow probe).
To stimulate public interest in the InSight mission, NASA encouraged the public to submit their names to be etched on a microchip that will accompany the lander to Mars. The popularity of the program led to the addition of a second chip with nearly two and a half million names on both.