Known as “Mr. Brand Licensing,” Bruce Furst heads the Ashber Corporation in Austin, Texas, and guides negotiations related to rights and distribution agreements. Bruce Furst is currently bringing to fruition an innovative printed media project featuring Lady Gaga, whom he admires for inhabiting an “alternate futuristic, self created music universe.” In November 2014, it was announced that Lady Gaga has booked a ticket on a Virgin Galactic ship and has plans to become the recording industry’s first professional singer in outer space.
Lady Gaga’s flight and performance are slated to be part of Zero G Colony, a “galactic music experience” that also involves a festival held in New Mexico at Spaceport America. The three-day festival is a showcase for leading-edge technologies. If it occurs as scheduled, Lady Gaga’s flight will take place approximately six months after the first commercial space flight occurs. This performance promises to be a closely watched event and follows in the footsteps of Chris Hadfield, a Canadian astronaut who recorded a version of “Space Oddity” while on the International Space Station.